Login With Facebook
Wednesday, April 26, 2017

Production & Post Production Blog

Production & Post Production Blog

.

Final Cut Pro X, Apple - Genius or Screw-up? Featured

Written by 

FCP X - Highly Controversial New Version - Will it survive?

Apple faced a huge backlash against the new software version. Its been called a radical new approach (something that Apple has actually had great success with in the past). Online comments ranged from perplexed, to downright rage, as disgruntled FCP professionals feared they were looking at the end of the line.

Even the Choir Questions Faith.

On Forums and boards across the web, FCP enthusiasts (editors) are teeing off on Apple, and actually questioning their choice of editing platforms.  Apple competitor, Abobe reported that a large number of FCP customers have switched to Adobe Premiere as a result. While that appears largely unsubstantiated, what is a fact, is that both Adobe, and Avid, have launched a deep discount cross-grade campaign, the results of which are still unknown.  In late September, Apple released a FCP X update which addressed ~some~ of the concerns of the professional community, but the essential paradigm shift, which is largely the cause of all the fuss, remains intact.

Apple Responds.

Apple did have some bold, and encouraging words on the subject...

Josh Lowensohn of CNET, quotes an Apple representative as stating, "We have a long history of successful transitions: OS 9 to OS X, PowerPC to Intel. We know we've done something revolutionary with Final Cut Pro, and we sincerely think that our professional customers will love it. And some of that is letting them know we will make good on the promises we made, and the (Final Cut Pro X) 10.1 update is the first public indication that we're doing that." (see full article)

Waivers, but Stays Course.

Still, Apple has issued refunds to unhappy buyers, and published a guide called, "Final Cut Pro X for Final Cut Pro 7 Editors (PDF)." I think the guide is a good move, as information is always powerful. A little up front information on what to expect might have helped ease the shock of such a "radical" departure. Explaining it after the fact, in this case, smells like back pedaling to me, and it seems as though the future of FCP is still in the balance. Apple is offering a free 30 day trial for you to decide for yourself.

The Good, Bad, and Ugly.

The good news is that, if you like it, it only costs $299.  The not so good news, for owners of FCP Studio, is that FCP Motion, and Compressor seem to be the only apps left, and your investment in the $1000+ studio package has been nullified.

Editor's Reports Not Good.

Film and video editor Matthew Levie, gave FCP X a 5 day test drive and concluded, "... if Apple's FCP X team really is serious about wanting professionals to use this program... we will need to see it go back to a track-based editing metaphor, at least as an option... they can always add multicam and OMF export and whatever else, and I'm sure they will. But if they add those features while retaining the current editing paradigm, it will still be very difficult to use professionally."

Apple's Game Changing Darling at World's End?

Bringing editing to the masses, as well as bringing the masses to the editing profession, for better or worse, there is no denying the tremendous impact FCP has had on the industry.  It has changed the the way the entertainment industry creates product, and in doing so, very likely changed the nature of the content.  For Apple's ingenious game changer to die in such a fashion would seem an odd end to this large legacy.

Can Apple really pull off the re-invention of the wheel?

Can they deliver an entirely new way of editing that is actually ~better~ than the model we have been using since non-linear editing began (Adobe Premiere, Media 100)?  It's a tall order for sure.  But the other options are just as unlikely.  They can back pedal, and say, "oh sorry, we didn't mean to give you that, instead, here's FCP 8?" --cant picture Apple doing that.

Phone Interference

Maybe the phone business is just too overwhelmingly profitable, to allow them the resources to remain in this niche, which, at this point, is sheerly for the prestige.  Apple likes being the tool of the media, its good for their reputation.  But will that be reason enough for them to allocate the resources to maintain thier commitment to this product, in spite to this current version crisis?

Stay tuned for updates on this story as new information comes out.  I plan on a test drive, myself and will report with my findings.  I welcome anyone who has tested or used FCP X to post your experience, would like to hear your ideas on the outcome.  FCP, genius or screw-up? Will it survive?

Read 4897 times
John Cirabisi

Hobbies include: Building bridges, creating synergy, and examining all-things-media. Oh, and crochet.

Email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

2 comments

  • Comment Link Joyce Monday, 14 December 2015 02:16 posted by Joyce

    Wow that was unusual. I just wrote an very long comment but after I clicked submit my comment didn't
    appear. Grrrr... well I'm not writing all that over again. Anyhow, just wanted to say wonderful blog!

  • Comment Link muoxfhss Saturday, 29 June 2013 22:42 posted by muoxfhss

    In the baseball card guidebook youll find a lot of useful info about the baseball card sets that you are selecting.As many different baseball card sets occasionally have the exact same cards inside the sets you may want to see about trading these duplicate cards which you have with other interested individuals.

    An expert in the field of sports organization and handling of different sports events, NCAA knows how important it is to maintain the spirit of sports enthusiasm reflected on their NCAA jerseys.In this way, the energy that binds people together to root for their favorite team in a particular sport is extended even if the cheap steelers jerseys game is over.Just by wearing ncaa jerseys, people are ensured that the sports spirit will remain in their mind, body, and heart.
    The baseball safety tips covered here are not hard to follow, but they can go a long way cheap nfl jerseys in preventing injuries and mishaps on the field Carelessness and lack of attention is usually the main cause of injuries, so players should continually be reminded of how important it is to use precautions Players have to be responsible for their own safety to a large extent, but coaches should also pay attention and point out any reckless or irresponsible behavior
    You can bet on individual football games as well as who is going to the playoffs.Because there are fewer football games than baseball games, you are better off to bet on baseball first if you are new to sports betting.This can enable you to see how to place sports bets and how handicaps work when it comes to baseball teams.While you can win money when you bet on baseball games, the really big money is won when betting on football.One of the best aspects about going online is that you can bet on either type of game right from your computer and also get the handicaps for the different teams and games.Betting on sports games makes the games much more exciting and also allows you to feel as though you are part of the game as you have a financial stake in how it turns out.

Leave a comment

Sign in, or Register to remove reCaptcha security step.

Sponsored Partner Bottom

Follow us on